BY CHIKA OKEKE, Abuja
Determined to deepen its Internally Generated Revenue, IGR, the Nigeria Customs Service ,NCS, has revealed plans to expand the Nigeria Customs Broadcasting Network ,NCBN, to Lagos.
The Service also announced its intention to pursue corporate membership with the Association of Communication Scholars and Professionals of Nigeria ,ACSPN, and encourage its Public Relations officers to join the association.
Comptroller-General of Customs, Adewale Adeniyi stated this on Wednesday while receiving a delegation from ACSPN at its Headquarters in Abuja, to explore partnership in media, digital communication, and professional development.
Adeniyi, who was represented by the National Public Relations Officer and spokesperson for the Service, Deputy Comptroller of Customs, Abdullahi Maiwada, highlighted the strategic role of media in communicating institutional reforms.
He cited the Service’s monthly newsletter, social media presence, and data analytics as central to the efforts, adding that in every reform, communication must be embedded to achieve the desired result.
Maiwada informed that the Service’s innovative engagement with the creative industry through its one off movie, 'Beyond the Badge' and 79 Episode movie series 'Novera' is generating revenue for the NCS while creating employment within the entertainment industry.
The President of ACSPN, Prof. Rotimi Williams Olatunji praised Maiwada for his enduring support as an ambassador of the association.
He welcomed the proposed institutional partnership and pledged ACSPN’s readiness to support NCS personnel seeking higher academic and professional qualifications.
“When communication scholars are given the opportunity to lead organisations, they excel because they remain conscious of public needs, sensibilities, and sensitivities,” Olatunji said.
ACSPN formally announced its 2026 National Conference, themed "Media, Technology and Elections in Africa: Navigating Digital Disruptions and Dynamics of Communication."
The upcoming conference will examine the impact of artificial intelligence, social media, and digital platforms on political communication.
Olatunji requested for stronger synergy between communication scholars and media practitioners to promote fact-based discourse and combat misinformation, disinformation, and AI-manipulated content such as deepfakes.
He enjoined media organisations to institutionalise fact-checking to help citizens navigate the complexities of electoral communication in the digital age.
The visit concluded with a guided tour of key facilities at the NCS headquarters, including the Information and Communication Technology ,ICT/Modernisation Department and the NCBN studios, where the delegation were briefed on the Service’s digital operations and media strategy.
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